A because there is a name with a apostrophe s in front of it meaning that there is ownership.
"I saw you at practice run yesterday and I was very impressed with your ability"
The answer is <span>early adopters. To complete the sentence:
</span>If the <span>early adopters </span>buying group is relatively small, the number of people who ultimately adopt the innovation likely will also be small.
I hope the answer will help.
