Answer:
Higher price than competitor with lower quality
Explanation:
Higher priced goods with lower or same quality than competitor is not a customer benefit because the customer can get it cheaper from the businesses competitor
Answer:
In the new-product development process, the TeaForMe company is in the idea screening stage
Explanation:
The new-product development process has 8 stages that are:
-Idea generation: is when the company looks for new ideas.
-Idea screening: the company evaluates the ideas and filters them to drop the bad ones and pick the good ones.
-Concept development and testing: is when the company develops and evaluates the product concept.
-Marketing strategy: the company creates the marketing strategy to introduce the product to the market.
-Business analysis: the company evaluates if the idea is a good business.
-Product development: is when the concept is developed into a physical product.
-Test marketing: the company evaluates the product and the marketing strategy in the market.
-Commercialisation: this refers to launching the product to the market.
According to this, the answer is that in the new-product development process, the TeaForMe company is in the idea screening stage because they generated a new idea an then, evaluated that idea and decided to drop it because it was inconsistent with the organization's new-product strategy.
Answer: Sustainable marketing
Explanation: In simple words, sustainable marketing refers to the process in which an organisation markets its product in such a way that demands of the current consumers could be satisfied to an appropriate extent and the future generations too get their fair share of the product.
Firms doing such marketing focuses on making their image of an environment friendly organisation and wants to attract customers on the basis of their sustainable view towards growth.
In the given case, company is using Eco-friendly processes in their production and is also adverting their product by sending a message of being Eco- friendly. Hence we can conclude that the company is involved in sustainable marketing.
Answer:
The answer is: Akamai will probably lower its prices too.
Explanation:
When a company's competitors offer similar products and lower their prices, they are expecting a substitution effect to happen. This means that your customers will stop buying from you and will start buying similar substitute products from the competition at lower prices.
Akamai will probably try to avoid this from happening and the only feasible way they can do it is by also lowering their prices to match the competition's.
The answer to this is C. To list the immediate goals of the business.
