Question

TeaForMe is a tea company that considered branching out into the snack food business. The TeaForMe team offered many new ideas such as flavored chips or paleo cookies. After much discussion, the team eliminated the chips and the cookies because they were inconsistent with the organization's new-product strategy, which was to develop new flavors of tea. In the new-product development process, the TeaForMe company is in the _______ stage.

Answer 1

Answer:

In the new-product development process, the TeaForMe company is in the idea screening stage

Explanation:

The new-product development process has 8 stages that are:

-Idea generation: is when the company looks for new ideas.

-Idea screening: the company evaluates the ideas and filters them to drop the bad ones and pick the good ones.

-Concept development and testing: is when the company develops and evaluates the product concept.

-Marketing strategy: the company creates the marketing strategy to introduce the product to the market.

-Business analysis: the company evaluates if the idea is a good business.

-Product development: is when the concept is developed into a physical product.

-Test marketing: the company evaluates the product and the marketing strategy in the market.

-Commercialisation: this refers to launching the product to the market.

According  to this, the answer is that in the new-product development process, the TeaForMe company is in the idea screening stage because they generated a new idea an then, evaluated that idea and decided to drop it because it was inconsistent with the organization's new-product strategy.