Patagonia, a California-based clothing company, is deeply committed to the environment. The company makes fleece jackets out of

Question

3 years ago

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Patagonia, a California-based clothing company, is deeply committed to the environment. The company makes fleece jackets out of

recycled bottles, uses solar panels to generate most of the electricity at its headquarters, and even tells its customers in its advertisements to think twice before buying anything, all in an effort to reduce its carbon footprint. This is an example of how Patagonia is engaged in

Business

1 answer:

velikii [3] · Answer 1 · 2022-03-17T06:05:59+03:00

Answer: Sustainable marketing

Explanation: In simple words, sustainable marketing refers to the process in which an organisation markets its product in such a way that demands of the current consumers could be satisfied to an appropriate extent and the future generations too get their fair share of the product.

Firms doing such marketing focuses on making their image of an environment friendly organisation and wants to attract customers on the basis of their sustainable view towards growth.

In the given case, company is using Eco-friendly processes in their production and is also adverting their product by sending a message of being Eco- friendly. Hence we can conclude that the company is involved in sustainable marketing.