Answer:
Something to exchange is missing
Explanation:
Marketing is the term which is defined as the procedure of interesting the potential customers as well as clients in the products and the services. The process of marketing involves the distributing, promoting, researching and selling the products and services.
So, in the process of marketing there is exchange process which take place among the client and the company.
In this case, the marketing will not happen or occur in this condition or situation as there is nothing to exchange or exchange is missing.
The answer is "price".
The marketing mix alludes to the arrangement of activities, or strategies, that an organization uses to advance its image or item in the market.There are 4 p's included in the marketing mix, that are; promotion (communicating value), product (creating value), price (capturing value), and place (delivering value).
Based on the options given, the most likely answer to this query are
You want to charge a price that covers variable costs.
You want to charge a price that does not cover fixed costs.
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