Question

Susan is initially offered a new SUV for $24,000 and agrees to buy it. But when the sales manager comes back after getting some paperwork, he informs Susan that the SUV is actually $26,000, not $24,000 as she was told. The increase in price is due to several upgrades that the car company has installed, including tinted windows, navigation system, and satellite radio. This is an example of the _________ technique.

Answer 1

The increase of the new SUV from $24,000 to $26,000 after the agreement illustrates a low-balling technique.

What is a low-balling technique?

This is a tactics used when the persuader gets a person to commit to a low offer that they have no intention of keeping and then, the price is suddenly increased.

Hence, the increase of the new SUV from $24,000 to $26,000 after the agreement illustrates a low-balling technique.

Read more about low-balling technique

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