Question

Jang-mi owns her own cleaning business and posts on local message boards online to advertise her business. Customers can reach out to her directly through her posts and can ask any questions they might have before requesting her services. This is an example of _______. a. telemarketing b. microtargeting c. direct marketing d. the sharing economy

Answer 1

(C) Direct marketing.

What is telemarketing?

• Telemarketing is a form of direct marketing in which a salesman calls potential clients to ask them to purchase goods or services.
• This can be done over the phone, during a prearranged in-person meeting, or by web conferencing.

What is microtargeting?

• Direct marketing datamining techniques that use predictive market segmentation are part of microtargeting, which is frequently used by political parties and election campaigns.

What is direct marketing?

• The act of presenting an offer directly to a target client and providing them with a way to respond immediately is known as direct marketing.
• It is sometimes referred to as direct response marketing among practitioners.
• Advertising, in contrast, is a form of mass messaging.

What is the sharing economy?

• The sharing economy is a socioeconomic structure based on capitalism that emphasizes resource sharing.
• It frequently involves a different method of buying goods and services than the conventional business model, which involves employers hiring workers to create commodities that are then sold to customers.

Therefore, the correct answer is (C) Direct marketing.

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