Question

Market segment profiles are used to describe _____________ members of a market segment, and to explain ______________members in separate market segments.

Answer 1

Market segment profiles are used to describe the similarities among potential members of a market segment, and explain the differences among members in different market segments.

What is Market segment profiles?

The process of segmenting a market of potential customers into smaller, more focused groups based on shared traits like demographics, interests, needs, or location.

There are four primary categories of market segmentation-

• demographic.
• Psychographic.
• Geographic.
• Behavioral.

What are the levels of market segmentation?

There are four levels of market segmentation-

• Mass Marketing.
• Segment Marketing.
• Niche Marketing.
• Micro Marketing.

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