__________ is a direct lobbying technique used by interest groups to influence public policy.

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer w

kaheart [24]

Answer:

The correct answer are: peripheral route; you do not have strong arguments for why your product is superior

Explanation:

The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.

6 0

3 years ago

Mortar Corporation acquired 80 percent of Granite Corporation's voting common stock on January 1, 20X7. On December 31, 20X8, Mo

Lubov Fominskaja [6]

Answer:

The debit adjustment to equipment would be $30,000.

Explanation:

Amount received for the equipment by Mortar from Granite - $370,000

Purchase price of the equipment = $400,000

Debit adjustment to equipment = Purchase price of the equipment - Amount received for the equipment by Mortar from Granite = $400,000 - $370,000 = $30,000

Therefore, the debit adjustment to equipment would be $30,000.

8 0

2 years ago

Blueberry Baking Company produced 5,500 cakes that require 3 standard pounds per unit at a $3 standard price per pound. The comp

jekas [21]

Answer:

Dr. Work in process $49,500

Dr. Material Quantity Variance $4,500

Cr. Raw material Inventory $49,500

Explanation:

First we need to calculate the Material usage variance

Standard Material = 5,500 cakes x 3 pounds = 16,500 pounds

Standard cost of Standard Material = 16,500 pounds x $3 = $49,500

Actual usage at standard cost = 16,650 pounds x $3 = $49,950

Material usage Variance = $49,950 - $49,500 = $450 unfavorable

When the actual cost incurred is more than the standard cost the variance is unfavorable.

3 0

3 years ago

7.37 For the net cash flow series, (a) determine the number of possible i* values using the two sign tests, (b) find the EROR us

nlexa [21]

Answer:

The answer is 25.19% .

Note: The values were not stated for the net series cash flows, during my research and i found the complete question and solved it.

Explanation:

From the question given,

The first step is to make use of a table for the net cash flow series

Year 1 2 3 4 5 6

Net cash flow $4100 $2000 $7000 $12000 $700 $800

Then,

Solution : MIRR is defined as modified internal rate of return, It accounts for the positive cash flows with reinvestment by using re-investment rate and negative cash flows are calculated at their present values to keep the fund aside by using finance rate.

As given also reinvestment rate = 20% and finance cost rate = 10%.

Now, from the table given of cash flows, we will calculate the future value of all cash flows in year 6.

FV = 4100*(1+0.20)^5 + 12000*(1+0.20)^2 + 800*(1+0.20)^0 = $28282.11

Now,

By applying the rate of we will computer teh PV of -ve cash flows :

PV = -2000/(1+0.1)^2 + -7000/(1+0.1)^3 + -700/(1+0.1)^5 = -$7346.73

Now MIRR can be calculated by using the formula , MIRR = \√[n]{FV(positive cash flows/PV of negative cash flows)}-1 = \√[6]{28282.11/7346.74)}-1

MIRR = 1.2519-1 = 0.2519 or 25.19%

Therefore, the only value Possible = 25.19% in this case.

5 0

3 years ago

Natalie wants to make a 25% profit on her $70,000 land investment (there is no mortgage). She figures agents charge a 6% commiss

Ksju [112]

Natalie wants to make a 25% profit on a $70000 sale. That would be:

(125 ÷ 100) × 70000 = $87500.

Natalie wants to make $87500. But the agent would charge a 6% for the sale, Natalie will add a 6% to the $87500, that would be:

(106 ÷ 100) * 87500 = $92750.

On this $92750, there's a closing cost of $1200,

Add $92750 + $1200 = $93950.

$93950 to the nearest hundred will be $94000.

Natalie should make the final sale price $94000 in order to make a profit of %25.

7 0

3 years ago

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