Heuristics are mental shortcuts that provide serviceable but often inexact answers to common judgmental problems.
<h3>What is Heuristics?</h3>
Heuristics are general principles that can be used to direct decision-making based on a more constrained subset of the information at hand. Heuristics are thought to enable quicker decision-making than techniques that require more information because they rely on less information.
The three heuristics that attracted the greatest attention are:
Anchoring,
Adjustment,
Availability.
Heuristics allows to quickly handle information volumes that are greater than what our social cognitive abilities can handle. These mechanisms play a role in the fact that most of our social thought happens automatically.