Question

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n):

Answer 1

Answer:

Integrated marketing communication system

Explanation:

Integrated marketing communications (IMC) is a simple concept and process through which organizations accelerate returns by taking a customer-centric approach including communicationa and massages to aligning their marketing and promotional objectives with their business or institutional goals so that they work together in harmony.

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, directmarketing, and social media.