Pricing objectives frequently reflect corporate goals, while pricing constraints often relate to conditions existing in the marketplace.
Pricing objective or goals give direction to the whole pricing process. While deciding on the pricing objectives you must consider the following:
*The overall marketing, financial, and strategic objective of the company.
*the resources you have available
*consumer price elasticity and price points
*and, the objectives of your product or brand.
Pricing constraints are the factors that limit the latitude of prices that a enterprises sets.
Pricing objectives involves specifying the role of price in enterprise marketing and strategic plans whereas pricing constraints are the factors that limit the range of prices a firm may set.
Learn more about pricing constraints here.
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