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KengaRu [80]
3 years ago
14

Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You r

esearch the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on:__________.
A) customer relationship management.
B) building brand awareness.
C) building brand associations.
D) increasing perceived value.
E) increasing brand equity.
Business
2 answers:
spin [16.1K]3 years ago
5 0

Answer:

A) customer relationship management.

Explanation:

Based on the scenario being described within the question it can be said that Sabre Hospitality Solutions is a company that focuses on customer relationship management. This refers to an approach tailored around the company's interactions with the customers as well as obtaining and retaining their customer base in order to drive sales growth. Which is what Sabre Hospitality Solutions seems to be doing by trying to implement customer rewards and loyalty programs to grow their customer loyalty and population.

Agata [3.3K]3 years ago
4 0

Answer:

A) customer relationship management

Explanation:

Customer Relationship Management (CRM) involves the building and management of the relationship between a company and its customers as well as potential customers, and also improve service delivery to customers.

Improving customers’ loyalty and retention are a core focus of Customer relationship management (CRM) in helping a company drive sales and increase profits.

Sabre Hospitality Solutions, which specializes in offering services such as implementing customer reward and loyalty program for global and boutique hotel chains, is an example of a company that focuses on Customer relationship management (CRM).

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The phrase "invisible hand" means that:
never [62]

Answer:

The correct answer is letter "B": The tendency of competition to cause individuals and firms to unintentionally promote the interests of society.

Explanation:

In his book "<em>An Inquiry into the Nature and Causes of the Wealth of Nations</em>" (1776), British economist Adam Smith (1723-1790) introduced the term "invisible hand" to refer that economic factors (buyers and sellers) naturally influence in the fluctuations of supply and demand without the need for the intervention of the government.  

According to Smith, buyers and sellers interactions act as an "invisible hand" arranging proper levels of competition between businesses and promoting the best interest of societies.

4 0
3 years ago
The northern vision of the Reconstruction-era southern economy included all of the following EXCEPT:
IceJOKER [234]

Answer:

A. the labor system would be as close to slavery as possible, thereby assuring high productivity.

Explanation:

The Reconstruction - era of northern version was clearly impacted on Slavery.

As the main objective of such reconstruction was to remove slavery at maximum. And with the end of such reconstruction era there was an end to slavery.

Accordingly, new constitutional rights to people earlier under slavery were provided.

Now, therefore, statement a in the given instance which provides for close relation between labor system and slavery is incorrect.

Incorrect Statement is:

A. the labor system would be as close to slavery as possible, thereby assuring high productivity.

4 0
3 years ago
Last quarter, RP Enterprises earned $220,000 in sales revenue and had $90,000 cost of goods sold (at standard). RP also experien
Rudik [331]

Answer:

Gross profit= 131,500

Explanation:

Giving the following information:

Last quarter, RP Enterprises earned $220,000 in sales revenue and had $90,000 cost of goods sold (at standard). RP also experienced these variances: Materials price: $2,400 F Materials quantity: $1,400 U Labor price: $2,000 U Labor quantity: $1,000 F Overhead: $1,500 F

To calculate the cost of goods sold, we use actaul costs and quantity of direct labor and direct materials. Therefore, the only estimated cost is overhead.

Gross profit= 220,000 - 90,000 + 1,500= 131,500

4 0
3 years ago
Consider the case of the following annuities, and the need to compute either their expected rate of return or duration.
anastassius [24]

Answer:

1. 5.00%

2. 15.70 year

Explanation:

As per the data given in the question,

1)  For computing the interest rate we need to applied the RATE formula which is shown in the attached spreadsheet

Given that

Future value = 0

Present value = -$2587.09

PMT = $950

NPER = 3  years

The formula is shown below:

= RATE(NPER;PMT;-PV;FV)

The present value comes in negative

After applying the above formula, the interest rate is 5%

2)  For computing the number of years we need to use NPER i.e to be shown in the attachment below

Given that

Future Value = $920,925

Present Value  = 0

PMT = -$40,000

Interest rate = 5%

The formula is shown below

= NPER(RATE;-PMT;PV;FV)

The PMT comes in negative

After applying the above formula, the nper is 15.70 years

6 0
3 years ago
Which are broad categories of action for crafting strategic moves to improve a diversified company's overall performance? (Choos
vlabodo [156]

Question Completion with Options:

O sticking closely with the existing business lineup and pursuing opportunities that those businesses present.

O Divesting certain businesses and retrenching to a narrower base of business operations.

O Widening the company's business scope by making new acquisitions in new industries.

Answer:

The broad categories of action for crafting strategic moves to improve a diversified company's overall performance are:

O sticking closely with the existing business lineup and pursuing opportunities that those businesses present.

O Divesting certain businesses and retrenching to a narrower base of business operations.

O Widening the company's business scope by making new acquisitions in new industries.

Explanation:

In addition to pursuing existing business opportunities, a diversified company can increase its performance indexes by divesting itself of certain unprofitable lines of business or slow-growth businesses and focusing its resources on cash cows and stars.  The pursuit of stars will lead it to make new acquisitions in relatively new industries in order to remain attractive to investors, otherwise, it runs the risk of growing into extinction like the historical dinosaur.

7 0
3 years ago
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