Question

Customer relationship management (CRM) helps ________. A. firms monitor and minimize employee turnover B. customers manage information about different sellers in the market C. firms manage customer touch points to maximize customer loyalty D. customers locate the best deals in the market E. firms create artificial demand in the market

Answer 1

Answer:

C. Firms manage customer touch points to maximize customer loyalty

Explanation:

Customer relationship management(CRM) entails technology used by businesses to interact with their customers in order to concertize their loyalty to the business. CRM is not used for existing customers alone. It is also used to communicate with potential customers, lure them in and turn them to customers.  

The major objective of CRM is to retain customers confidence in the brand and equally profit from their interaction with the company.

So option c is correct because CRM helps firms customer touch points to maximize customer loyalty