Question

Using what you have learned in your focus group, you begin your analysis of the buyer decision process. In the first stage of the process, you need to show consumers that their existing state does not equal their desired state. Which advertising strategy would be optimal for the need (problem) recognition stage?

Answer 1

Answer: Television ad on a fitness training television channel showing a consumer charging their phone using PowerShirt.

Explanation: In the stage of the process, In showing consumers that their existing state does not equal their desired state. Is by using a Television ad on a fitness training television channel showing a consumer charging their phone using PowerShirt.