Question

In the context of brand extensions, stretchability of a brand depends on: a. preventing the transfer of meaning from the new branded product to the original brand schema. b. consumers' ability to process relationships between the parent brand and associated products. c. consumers' rejection of the fit between the parent brand and other products on which it appears. d. finding consumers with the same degree of liking for a parent brand. e. the usage differences between parent brand and associated products.

Answer 1

The answer should be A