Answer:
Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
Explanation:
Cash flow statement
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Answer:
July 19;
Dr: Cash -----------------$784
Dr: Sales Discount----$16
Cr: Accounts Receivable--------$800
Explanation:
On July 19, the business must have factored in the $100 goods that was returned on July 12, so this will automatically reduce the accounts receivable to $800($900 - $100).
The discount does not reflect if paid on the last day of the month, so the discount of 2percent is still on as at July 19. The discount will be $16(2% of $800) and the amount of cash to be expected will be $784($800-16).
Therefore, the adjusting entry will be:
July 19;
Dr: Cash -----------------$784
Dr: Sales Discount----$16
Cr: Accounts Receivable--------$800
Answer:
A. The value of the preferred stock is $77.78 per share