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kykrilka [37]
3 years ago
5

Thad works for a small company as its marketing director. The company is creating a new product to introduce to the market for s

olar external paint. Thad researches competitors' products and market trends in the ecopaint market. Then he creates a comparative pricing analysis and conducts focus groups to understand potential customers' expectations and decide on the name and desired colors. After working with the product manager on adding a few additional color possibilities, Thad begins to create a strategy and message for the marketplace. Which area of the marketing mix should Thad focus on for this product?
Business
1 answer:
Lilit [14]3 years ago
4 0

Answer:

Place

Explanation:

The four Ps of the marketing mix are:

  • price: Thad has already carried out a comparative price analysis
  • place: ?????
  • promotion: Thad already started developing a marketing strategy.
  • product: Thad has already research his competitors' products and market trends. He also worked together with the product manager to add more color options.
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In a fixed exchange rate​ system, how do countries address the problem of currency market pressures that threaten to lower or ra
Jet001 [13]

Answer: D. A and B only

Explanation:

In a fix exchange rate, the country can address problem of currency market pressure that threaten yo lower or raise the value of its currency by this under listed measures;

1. if demand falls, then countries must increase demand by buying up the excess supply with domestic currency

2. if demand rises, countries must fill the excess demand for foreign currency by selling their reserves.

5 0
3 years ago
The labor force includes rev: 05_30_2018 Multiple Choice employed workers but excludes persons who are officially unemployed. pe
butalik [34]

Answer:

employed workers and persons who are officially unemployed

Explanation:

The labor force is the force that involves the labors who are employed and the unemployed i.e. officially

In an equation, it can be

Labor force = Employed workers + unemployed workers

It is a combination of both the employed and the unemployed workers

hence, the correct option is third

Therefore all the other options are wrong as they do not meet the criteria of the labor force

8 0
4 years ago
Which of the following is a good marketing tactic for reaching out to cold prospects?
timama [110]

Answer:

A good marketing tactic for reaching cold prospects is Advertising

Explanation:

A cold prospect is a qualified potential customer that has little or no knowledge about your goods and service or about your company. to make them know about you can reach them through target advertising because you don't have their personal contacts yet to do them a personalized email or calls.

5 0
3 years ago
Read 2 more answers
The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this p
gogolik [260]

Answer:

finding new users

Explanation:

Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.

Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.

In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.

Thereby, the company found new users in the form of women, to whom such products can be extended and sold.

6 0
3 years ago
You want $1.5M to retire in 45 years. You have $15,000 today. If you can deposit the funds in a money market account which earns
sleet_krkn [62]

Answer:

$10,020

Explanation:

The computation of the large amount that should be deposited is shown below:

Future value of annuity is

= Annuity × [(1+rate)^time period-1] ÷ rate

= Annuity × [(1.045)^45-1] ÷ 0.045

= Annuity  × 138.8499651

Future value = Present value (1  +interest rate)^number of years  

where

= $15,000 × (1.045)^45

Now

The  total future value: is

$1,500,000 = $15,000 × (1.045)^45 + Annuity × 138.8499651

$1,500,000 = ($15,000 ×7.24824843) + Annuity × 138.8499651

Annuity  = ($1,500,000 - $108,723.7264) ÷ 138.8499651

= $10,020

4 0
3 years ago
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