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kykrilka [37]
3 years ago
5

Thad works for a small company as its marketing director. The company is creating a new product to introduce to the market for s

olar external paint. Thad researches competitors' products and market trends in the ecopaint market. Then he creates a comparative pricing analysis and conducts focus groups to understand potential customers' expectations and decide on the name and desired colors. After working with the product manager on adding a few additional color possibilities, Thad begins to create a strategy and message for the marketplace. Which area of the marketing mix should Thad focus on for this product?
Business
1 answer:
Lilit [14]3 years ago
4 0

Answer:

Place

Explanation:

The four Ps of the marketing mix are:

  • price: Thad has already carried out a comparative price analysis
  • place: ?????
  • promotion: Thad already started developing a marketing strategy.
  • product: Thad has already research his competitors' products and market trends. He also worked together with the product manager to add more color options.
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