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kykrilka [37]
3 years ago
5

Thad works for a small company as its marketing director. The company is creating a new product to introduce to the market for s

olar external paint. Thad researches competitors' products and market trends in the ecopaint market. Then he creates a comparative pricing analysis and conducts focus groups to understand potential customers' expectations and decide on the name and desired colors. After working with the product manager on adding a few additional color possibilities, Thad begins to create a strategy and message for the marketplace. Which area of the marketing mix should Thad focus on for this product?
Business
1 answer:
Lilit [14]3 years ago
4 0

Answer:

Place

Explanation:

The four Ps of the marketing mix are:

  • price: Thad has already carried out a comparative price analysis
  • place: ?????
  • promotion: Thad already started developing a marketing strategy.
  • product: Thad has already research his competitors' products and market trends. He also worked together with the product manager to add more color options.
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An investor purchases a PQR convertible bond at 98 on June 18, 1994. The bond is convertible at $25, and on June 19, 1995, when
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Answer:

pqqrptqtrmxyqumqmrmqmqmymh m

8 0
3 years ago
Erin Brushwood sells gourmet chocolate chip cookies. The results of her last month of operations are as follows: Sales revenue $
Anna [14]

Answer:

A) 32,090 cookies

B) $ 0.5665336

C)   32.938%

<em>Questions:</em>

A) If Erin sells her cookies for $1.72 each, how many cookies did she sell during the month?

B) Contribution margin per cookie

C) Contribution margin ratio

Explanation:

A) sales revenue / sale price per unit

55,194 / 1.72 = 32.089,53

B) and C)

variable cost:

manufacturing                        28,232

selling 8,908 x 20% =                1.781,6‬

administrative 11,516 x 60% =<u> 6.909,6‬  </u>

   Total variable cost:             37.014,2‬

Contribution Margin: 55,194 - 37,014.2 = 18.179,8‬

Contribution Margin Ratio 18,179.8 / 55,194 = 0,329380 = 32.938%

Contribution Margin per cookie:

$1.72 x 32.938% = 0,5665336

5 0
3 years ago
Sexton, Corp., has projected the following sales for the coming year: Q1 Q2 Q3 Q4 Sales $ 860 $ 940 $ 900 $ 1,000 Sales in the y
earnstyle [38]

Answer:

                                                   Q1               Q2             Q3            Q4

a. Payment of accounts ($)     258.00       282.00       270.00    300.00

b. Payment of accounts ($)     258.00       282.00       270.00    300.00

c. Payment of accounts ($)     258.00       282.00       270.00    300.00

Explanation:

Given:

                              Q1                Q2           Q3           Q4

Sales ($)               860              940         900         1,000

Therefore, we  have:

a. Calculate payments to suppliers assuming that the company places orders during each quarter equal to 30 percent of projected sales for the next quarter. Assume that the company pays immediately. (Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.)

This is done as follows:

                                                 Q1                Q2           Q3            Q4

Order (30% of Sales) ($)      258.00       282.00       270.00    300.00

Payment of accounts ($)     258.00       282.00       270.00    300.00

b. Calculate payments to suppliers assuming a 90-day payables period. (Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.)

A 90-day payables period implies that the payment has be made within the next 90 days or within one quarter or the same quarter. Therefore, we have:

                                                 Q1               Q2             Q3            Q4

Order (30% of Sales) ($)      258.00       282.00       270.00    300.00

Payment of accounts ($)     258.00       282.00       270.00    300.00

c. Calculate payments to suppliers assuming a 60-day payables period.

A 60-day payables period implies the payment for the Order in each of the quarters has to be made in the same quarter.

Therefore, we have:

                                                 Q1               Q2             Q3            Q4

Order (30% of Sales) ($)      258.00       282.00       270.00    300.00

Payment of accounts ($)     258.00       282.00       270.00    300.00

Note:

It can be observed that the answer look the same for all the questions.

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