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kykrilka [37]
3 years ago
5

Thad works for a small company as its marketing director. The company is creating a new product to introduce to the market for s

olar external paint. Thad researches competitors' products and market trends in the ecopaint market. Then he creates a comparative pricing analysis and conducts focus groups to understand potential customers' expectations and decide on the name and desired colors. After working with the product manager on adding a few additional color possibilities, Thad begins to create a strategy and message for the marketplace. Which area of the marketing mix should Thad focus on for this product?
Business
1 answer:
Lilit [14]3 years ago
4 0

Answer:

Place

Explanation:

The four Ps of the marketing mix are:

  • price: Thad has already carried out a comparative price analysis
  • place: ?????
  • promotion: Thad already started developing a marketing strategy.
  • product: Thad has already research his competitors' products and market trends. He also worked together with the product manager to add more color options.
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Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since h
LuckyWell [14K]

Answer: B

Robert is in the Evaluation of alternatives stage of the buyer decision process.

Explanation:

The  various stages  which consumers go through when they are considering a purchase are as follows:

Problem or need recognition  , Information search , Evaluation of alternatives , Purchase , Post-purchase behavior

Evaluation of alternatives is the third stage in the Consumer Buying Decision process.  In this stage, the consumers evaluate all their options based on the attributes  of the products  which  is capable of  delivering  the benefit/ satisfaction that the consumer intends to get. Comparing the products (i.e different brands of products that is capable of satisfying  the consumer needs),   shows the alternatives being considered by consumers during the problem-solving process.

Therefore Robert, trying to choose between  : Waterbags for Roadies, Supertanker Hydropacks, and Fast Water is in the stage of   Evaluation of alternatives stage. Therefore the answer is B

6 0
3 years ago
Granite Construction Company is considering selling excess machinery with a book value of $175,000 (original cost of $315,000 le
aleksandr82 [10.1K]

Answer:

Sell option is preferred.

Explanation:

The decision whether to lease out the machinery that is surplus to requirement or sell outrightly is dependent on the differential analysis performed below.In the analysis I have compared the profits under each option in order to guide the final decision:

Differential analysis as at 7th November(Sale or lease option)                      

                                                                         Sell option              lease option

revenue   from sell/lease option                        $180,000                 $200,000

Brokerage commission(5%*$180,000)                 ($9,000)                        -

costs of repairs,insurance and property taxes          -                        ($34,400)

Profits                                                                        $171,000              $165,600

The sell option provides $5400($171,000-$165,600) than the lease option,hence the sell option is preferred.

One would have expect that the lease option since it has more revenue to preferable but the costs of repairs,insurance and property taxes were also on the high side

   

5 0
3 years ago
How many McDonalds are in America
Anastaziya [24]
36,899 macdonalds i think in america
4 0
3 years ago
Read 2 more answers
Minden Company introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies sug
wlad13 [49]

Answer:

The present yearly net operating income or loss is  - $90,000

Explanation:

The computation of present yearly net operating income or loss is shown below:

Net income / Net loss = Sales - Variable cost - Fixed cost

The sales - variable cost is equal to contribution

Than, Contribution - fixed cost = net income

where,

Sales = Present Sales volume × Selling price

         = 15,000 × $70

         = $1,050,000

Variable cost = Present volume × Variable cost per unit

                     = 15,000 × $40

                     = $600,000

And, fixed cost = $540,000

So, net income / loss = $1,050,000 - $600,000 - $540,000

                                   = - $90,000

Hence, the amount shows negative which means the company has suffered a loss of $90,000

Thus, the present yearly net operating loss is  - $90,000

8 0
3 years ago
In the context of sports, with the recent proliferation of mobile devices and growing connectivity, many people have _____. Mult
CaHeK987 [17]

Answer:

gained the ability to produce and distribute sport content and commentary.

Explanation:

In the context of sports, with the recent proliferation of mobile devices and growing connectivity, many people have gained the ability to produce and distribute sport content and commentary.

4 0
3 years ago
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