Question

The categories of continuous innovation, dynamically continuous innovation, and discontinuous innovation are based on levels of consumer Blank______.

Answer 1

It is based on level of consumer depending upon the consumer behavior.

Consumer behavior

There are different stages consumer pass through to reach a buying decision making. Consumer decision making process represents a problem-solving approach and involves the following five stages – need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior .

Extensive problem-solving. Consumers have not yet established a criteria for evaluating the product.

Limited problem-solving. Consumers have established a basic criteria for product evaluation.

Routinised-response behavior. Consumers have some experience with the product category.

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