Answer:
Option A. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.
Explanation:
The reason is that the personal selling is the face to face selling which means two way flow of communication is necessary. The seller will use his marketing exprience to influence the buyer which results in greater sales and customer satisfaction. So it is the face to face selling method which most of the companies opt and this way of selling is known as personal selling.
Answer:
The Selling Era
Kotler refers to this as businesses "selling what they make, rather than making what the market wants to buy." ... Selling-era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.
Explanation:
Answer:
Phi Upsilon Nu
The total annual costs for the Alpha Ave. location with twenty persons living there is:
= $9,000.
Explanation:
a) Data and Calculations:
ANNUAL OPERATING COSTS
LOCATION FIXED VARIABLE Total Costs
Alpha Ave. $5,000 $200 per person $9,000 ($5,000 + $200 * 20)
Beta Blvd. $8,000 $150 per person $11,000 ($8,000 + $150 * 20)
b)The variable cost of each location varies according to the number of persons living there and the rate incurred per person. The fixed cost does not vary, at least, with the relevant range for either location. When the total variable costs are computed, these are added to the fixed cost to obtain the total costs. Then there is a comparison of the two locations to determine the location with the least total costs.
Answer:
c.$21,670
Explanation:
The computation of the break-even point in sales dollars is shown below:
Break even point = (Fixed expenses) ÷ (Profit volume Ratio)
where,
Contribution margin per unit = Selling price per unit - Variable expense per unit
= $10 -$1.50 -$1.20 - $0.90 - $0.40
= $6
And, Profit volume ratio = (Contribution margin per unit) ÷ (selling price per unit) × 100
So, the Profit volume ratio = (6) ÷ (10) × 100 = 60%
And, the fixed expenses is $13,000
Now put these values to the above formula
So, the value would equal to
= ($13,000) ÷ (60%)
= $21,670
