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BabaBlast [244]
2 years ago
10

Yater's Inc. is a food and beverage company based in the United States. The company decides to market and sell its products in a

ll European countries under the same brand name. In this scenario, Yater's Inc. has decided to use a(n) _______. a. co-branding strategy b. one-brand-name strategy c. individual branding strategy d. transactional marketing strategy
Business
1 answer:
Alexeev081 [22]2 years ago
4 0

In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.

<h3>What is a co-branding strategy?</h3>
  • Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
  • Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
<h3>What is a one-brand-name strategy?</h3>
  • When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
  • Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
<h3>What is a transactional marketing strategy?</h3>
  • A business technique known as "point of sale" transactions is called transactional marketing.
  • Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.

Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.

Know more about brands here:

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Trek Cycles estimates the production of the model X-1 will incur an overhead of 150,000 machine hours and cost $30,000. It takes
Lelechka [254]

Answer:

Unitary cost= $11.2

Explanation:

Giving the following information:

Estimated overhead= $30,000

Estimated machine-hours= 150,000

It takes 6 machine hours per bicycle, a direct material cost of $5 per bicycle, and direct labor of $5 per bicycle.

First, we need to calculate the predetermined overhead rate:

Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Predetermined manufacturing overhead rate= 30,000/150,000

Predetermined manufacturing overhead rate= $0.2 per machine hour

Now, we can determine the unitary cost:

Unitary cost= 5 + 5 + 0.2*6= $11.2

3 0
3 years ago
In marketing and sales communications, it is illegal to use bait-and-switch advertising
garri49 [273]

Bait and switch procedures are regularly taken into consideration to be a form of fraud, and consequently illegal. Therefore, the given statement is true.

<h3>What is Bait and Switch operation?</h3>

A “bait and switch” takes area when a dealer creates an attractive however ingenuine provide to promote a product or service, which the vendor does now no longer surely intend to promote.

For example, If the store has deliberately run the advert while not having the object in stock, that is bait and switch.

Bait and switch scams can fall under some of the violations, from breach of settlement to fake advertising.

Therefore, Bait and switch procedures are regularly taken into consideration to be a form of fraud, and consequently illegal. The given statement is true.

learn more about Bait and switch procedures here:

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3 0
2 years ago
Which of the following statements is TRUE about payday loans? A. They are harder to pay back because of high fees and B. They ar
Firdavs [7]

Payday loans are B. harder to pay back because of low fees and high intesest rates. Payday laons are small amount loans that are given to a person with a high interest rate. These loans are deemed to be paid back to the lender when the borrow receives their next paycheck.

6 0
3 years ago
Read 2 more answers
: which statement is true about nonexempt employees? group of answer choices under the flsa, executive, professional, and admini
Kobotan [32]

The true statement that we can see about the non exempt employees is that nonexempt employees are covered by flsa and include most hourly workers.

<h3>What is meant by non exempt employees?</h3>

Employees who are not excluded from pay have a right to the minimum wage and overtime compensation if they put in more than 40 hours per week.

For each hour over 40 in a workweek, businesses are required by the FLSA to pay non-exempt workers no less than time and a half their usual wage rate. If a non-exempt worker isn't paid hourly, one can determine their hourly rate by dividing their total earnings by the number of hours they worked. When making these calculations, vacation, holidays, and sick days shouldn't be taken into account unless the person really worked on those days.

Employers shouldn't presume that just because a worker receives a pay, they can be lawfully regarded as exempt under the FLSA. Employees may be entitled to overtime compensation if they don't pass an acceptable duties test, make less than $684 per week or $35,568 per year, or have certain deductions made from their pay.

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3 0
1 year ago
Maria is a recruiter with a bachelor's degree in business administration. She is well respected among her peers for her professi
inna [77]

Group of answer choices.

A. Is not warm enough to the applicants.

B. Is perceived as less credible because she is an HR specialist.

C. Does not give applicants enough information, leaving them with more questions than answers.

D. Comes off as being too professional for someone in the HR field.

E. Is not approaching the candidate with enough skepticism.

Answer:

B. Is perceived as less credible because she is an HR specialist.

Explanation:

Human resources (HR) can be defined as an art of managing, controlling and improving the number of people (employees or workers), functions, activities which are being used effectively and efficiently by an organization.

Hence, human resources managers are saddled with the responsibility of managing and improving the welfare and working conditions of the employees working in an organization.

In this scenario, Maria is well respected among her peers for her professional standards and understanding of the HR field. She noticed that when she recruits engineers for her company, they sometimes seem unresponsive to her. Thus, the most likely reason for this is because Maria is perceived as less credible because she is an HR specialist and as such is considered not to have a deep understanding of the field of engineering to recruit a qualified and experienced candidate.

6 0
3 years ago
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