Yater's Inc. is a food and beverage company based in the United States. The company decides to market and sell its products in a
ll European countries under the same brand name. In this scenario, Yater's Inc. has decided to use a(n) _______. a. co-branding strategy b. one-brand-name strategy c. individual branding strategy d. transactional marketing strategy
In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
<h3>What is a co-branding strategy?</h3>
Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
<h3>What is a one-brand-name strategy?</h3>
When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
<h3>What is a transactional marketing strategy?</h3>
A business technique known as "point of sale" transactions is called transactional marketing.
Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.
Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
Based on the information provided within the question it can be said that the tires are in the maturity stage of their product life cycle. This is the longest stage in the product life cycle in which the introduction and growth stages has already passed and the product advertisements have minimal impact on sales since people have already seen the product. This seems to be the case since Goodrich has sold it's tires for more than a hundred years and only focuses on short term marketing.
Increase the production to decrease the fixed cost per unit
Explanation:
The reason is that if the production increases then the fixed cost will start decrease because the level of production and fixed cost per unit are inversely proportional to each other. Now if the production increases to 1250 ($500/0.4) units then the firm is at no profit and no loss position (Breakeven position). So all the firm has to do is increase its production above 1250 and generate the demand of increased production at the same price.
