Question

Yater's Inc. is a food and beverage company based in the United States. The company decides to market and sell its products in all European countries under the same brand name. In this scenario, Yater's Inc. has decided to use a(n) _______. a. co-branding strategy b. one-brand-name strategy c. individual branding strategy d. transactional marketing strategy

Answer 1

In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.

What is a co-branding strategy?

• Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
• Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.

What is a one-brand-name strategy?

• When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
• Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.

What is a transactional marketing strategy?

• A business technique known as "point of sale" transactions is called transactional marketing.
• Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.

Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.

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