Question

When expanding its operations into India, the PureWater Company chose names in Hindi for the product line. This was an appropriate strategy because the company name could not be pronounced in the local language. This is an example of a strategy of _______. a. transactional marketing b. one-brand-name everywhere c. transformational marketing d. adaptations and modifications

Answer 1

This is an example of a strategy (D) adaptation and modifications.

What is transactional marketing?

• A business technique known as "point of sale" transactions is called transactional marketing.
• Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.

What is transformational marketing?

• When you use the art of storytelling to turn your customer from a one-time customer into a devoted supporter of your company, you are engaging in transformational marketing.
• The tale is no longer solely focused on your brand and what it has to offer.

What is one-brand-name everywhere?

• One of the first beverages that come to mind is Coca-Cola.
• No matter where you go in the globe, a Coke is a Coke.
• (However, I've heard that Coke sometimes has trouble displaying its name in Chinese or Japanese characters.)
• Kodak is one company that unquestionably got it right.

What are adaptations and modifications?

• A set of choices about an organization's market strategy, organizational structure, and transactions is known as business adaptation or business model adaptation.
• Organizations are given the tools they need to deal with a variety of business difficulties because of their adaptable features.
• Any significant alteration made to a product's characteristics (size, shape, color, style, price, etc.); modifying a product is typically done in an effort to revive it in order to boost demand.

Therefore, This is an example of adaptations and modifications.

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