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kramer
1 year ago
15

In 2012, former Chief Financial Officer (CFO), Jennifer Cue, returned to Jones Soda as Chief Executive Officer, with a mandate t

o turn the company around. Part of the new strategy to save the company was to establish B2B partnerships with companies such as 7-Eleven and Fiat, in order to tap into the robust ___________.
Business
1 answer:
Dvinal [7]1 year ago
8 0

Part of the new strategy to save the company was to establish B2B partnerships with companies such as 7-Eleven and Fiat, in order to tap into the robust reseller market.

<h3>What is the B2B partnership?</h3>
  • A B2B partnership is a collaboration between two or more businesses with the aim of creating a win-win situation that will sustain growth and provide substantial value to all parties.
  • This might take the form of opportunities for product development, marketing, or general corporate growth.
<h3>What is the reseller market?</h3>
  • The market is made up of wholesalers and merchants that purchase goods to resell.
  • A reseller purchases goods with the intention of reselling them for a profit later.
  • Since resellers buy products and services in bulk from suppliers, they frequently get deals.
  • Then, through the process of resale, resellers establish a connection between producers and customers, delivering goods and services to customers.
  • These include supermarkets, department stores, and specialist shops like those that provide pet supplies or home improvement products.

Therefore, part of the new strategy to save the company was to establish B2B partnerships with companies such as 7-Eleven and Fiat, in order to tap into the robust reseller market.

Know more about wholesalers here:

brainly.com/question/7062667

#SPJ4

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3 years ago
Why didn’t worldcom try to structure the transactions to get a “step-up” in the tax bases of mci’s assets(?
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3 0
2 years ago
Consider the following limit-order book for a share of stock. The last trade in the stock occurred at a price of $52. Limit Buy
nekit [7.7K]

Answer:

$52.25

Explanation:

From the question given, thus saying if a market buy order for 100 shares comes in, at what price will it be filled.

(a) The price it will be filled is at  $52.25

The Reason is that,the buy-market order will be filled at the price $52.25, the best value price of the sell limit orders in the book.

8 0
3 years ago
Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about
Vilka [71]

Below are the complete options:

changing beliefs about the extent to which a brand has certain attributes

encouraging the consumer to use stimulus generalization

adding new attributes to the product

encouraging the consumer to use stimulus discrimination

changing the importance of attributes

Answer:

changing the importance of attributes

Explanation:

Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.

Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.

This resulted in 61 percent of cola drinkers now thinking it is important.

This exemplifies how importance of a product's attribute can be changed

6 0
2 years ago
A product is __________ that can be offered through a voluntary marketing exchange.
Setler79 [48]
anything of value to consumers
5 0
3 years ago
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