Question

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

Answer 1

Answer:

The correct answer is letter "D": conjoint analysis.

Explanation:

Conjoint analysis is a statistical technique used to find out what are the factors that motivate consumers to make trade-offs at the moment of selecting goods or services. Those factors tend to be related to products' features, functions, and benefits. After individuals took a decision, several numerical calculations are made to show ratios that give an idea of how others are likely to react under similar scenarios in front of similar products.