Question

Other than directly observing the market, how do most companies get their market research? (Check all that apply.)

Answer 1

Other than directly observing the market most companies get their market research from newspaper advertorials and  trusted research vendors .

Newspaper advertorials

An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article.

Trusted research vendors

A market research vendor can provide insights on the best research design for your needs, based on years of experience. They may also have research panels to help you access your target audience most economically and experienced people to conduct interviews or focus groups.

Learn more about newspaper advertorials and trusted research vendors here :

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