Question

Mallory stood outside the mall and asked people which stores they visited and if they bought anything. If they said yes, she asked them what they bought and how they came to the decision to buy that item. What form of research is Mallory conducting

Answer 1

The type of research conducted by Mallory in the above question, can be termed as In-Depth Interviews.

• A qualitative research technique known as "in-depth interviewing" involves conducting lengthy one-on-one interviews with a small group of respondents to learn more about their viewpoints on a certain concept, plan, or circumstance.
• The interview is not overly planned, but it does cover a few subjects based on a guide, allowing the interviewer to explore themes pertinent to the interviewee.
• The interviewer examines the information generated by the interview during the interview.
• In order to gain a deep grasp of attitudes, perspectives, motivations, etc., interviewers have a larger opportunity to ask follow-up questions, probe for more information, and circle back to critical questions later in the interview.

From the above, it is clear that In-Depth Interview is the correct answer.

Learn more about In-Depth Interviews here:

brainly.com/question/13033662

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