In assessing whether the improvement in product sales can properly be attributed to the marketing strategy change, it would be most helpful to find out Has the number of unique visitors to the NutriShake online site increased substantially in the last two years?
Option B
Explanation:
Two forms to do that are technically available
(1) You are directly selling to clients on the website
(2) You are selling by indirect website and handler.
For example, Amazon has a variety of other companies that sell their goods on the website of Amazon. The Amazon prices are almost the same as those of the retailers. If you are a buyer, are you going to buy Amazon goods or visit the website of the seller? I find it's more easy and time consuming to "pay by button" on Amazon.
The two strategies are different, and they cannot be interchangeable
Answer:
The correct answer is c. Management Information System.
Explanation:
A Management Information System is a computer system that gathers, stores, analyzes, displays and reports data with the purpose of aiding decision-makers to be informed and make high quality decisions that are useful to a company. It consists of:
- People, that take advantage a MIS to make effective decisions.
- Hardware, physical structure that supports the MIS.
- Software, computer programs that aid in all the processes to handle the data e.g. analysis, retrieval, etc.
- Databases, that store the data of a MIS.
The information can be related to any area of the company, for example Research & Development (R&D), Marketing, Finances, Project development, Human Resources, etc.
The use of a MIS allows a company to have easy access to information, fast data processing and information retrieval, accurate data analysis, reduction of duplicates and reliable backup for the information stored.
The correct answer should be B. Broad differentiation
They want to be seen as better than others and also spread to other markets. This is why they would advertise these qualities that are mentioned in the question, so as to appeal to higher amount of people. Niche would be if they had a niche buyer base and if they stuck to them making products for them.
An waste of money you can get better stuff
