It is known as competitive advantage.
Competitive advantage refers to factors that allow a company to produce goods or services more efficiently or at a lower cost than competitors. These components allow the manufacturing unit to generate more sales or profits than its competitors in the market.
It is the favorable position that a firm seeks in order to outperform its competition.
Competitive advantages are classified into two types: comparative advantages and differentiated advantages.
A company's comparative advantage is its ability to manufacture something more effectively than a rival, resulting in larger profit margins.
A differential advantage occurs when a company's goods are seen to be both distinctive and of greater quality than those of a rival.
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