When a company develops a product and then attempts to sell it through normal distribution channels in a number of test-market cities, it is engaged in "standard test marketing".
<h3>
What is standard test marketing?</h3>
A type of test market where the business chooses a limited number of sample cities to test the entire marketing mix before launching a new product.
There are various ways to test marketing-
- Executing a regional product launch before a full launch.
- Working with a small group of customers who may directly provide product feedback.
- Implementing a focused direct marketing campaign to assess advertising methods.
To know more about the marketing objective, here
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Answer:
Aging of accounts receivable method.
Explanation:
Accounts receivable are the payments owed to a business by its customers. Bad debt occurs when there is uncertainty that an account receivable will be recovered.
The accounts receivable aging method is used to classify debts based on on the length of time past due.
Classifications such as are based on length of time past due and when to time past due is too long it will be considered to be a loss.
Lengths of time used include: 1-30 days past due, 31-60 days past due, 61-90 days past due, 91-120 days past due, and greater than 120 days past due.
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Answer:
A
Decision: Project A should be selected.
B
NPV =$40,909.09
Explanation
A
<em>Since the two projects would achieve the same objectives, the project with the lowest initial cost should be selected.</em>
Kindly note that the $2 million already spend on project A is not a relevant cash flow because it is sunk cost. Hence, the initial cos outlay of project A will be $2 million which will be spent should the project be undertaken.
Project B on the other hand would cost $1.5 million in initial cost which is $500,000 cheaper than project A.
Decision: Project A should be selected.
B
<em>The NPV is the difference between the PV of cash inflows and the PV of cash outflows. A positive NPV implies a good investment decision and a negative figure implies the opposite. </em>
NPV of an investment:
NPV = PV of Cash inflows - PV of cash outflow
Initial cost = 50,000
The NPV of the savings
NPV = 100,000× 1.1^(-1) - 50,000= 40,909.09
NPV =$40,909.09
Answer:
D. assign appropriate, but differing, discount rates to each project and then select the projects with the highest net present values.
Explanation:
Even though Division A is the largest and produce the highest amount of sales, it will not be selected based on this factor but its net present value(NPV). This will determine if the sales actually can fully recover the initial investment amount and yield a profit. Therefore, since Division A and B have different levels of risk, it will be appropriate to find their NPVs using different discount rates and accept the one with the highest NPV.
