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dybincka [34]
2 years ago
15

More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin' Oat Bran says it tastes like oatmeal co

okies and makes "a great snack anytime". Kellogg's is implementing a strategy of ____ with this product.
A. Market penetration
B. Market development
C. Product development
D. Product diversification
Business
1 answer:
Paladinen [302]2 years ago
4 0

Answer:

B. Market Development

Explanation:

Market development is a growth strategy that <em><u>identifies and develops new market segments for a product</u></em>.

In this question, yes the cereal is mostly consumed at breakfast, but the Kellogg's Oat Bran is developing the market by portraying the Oat Bran as a snack rather the breakfast.

Targeting and developing the new customers to be the consumer of the product is at the heart of the strategy.

In a way, it's about literally developing the market for your product is not currently your consumer yet.

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In order to make a résumé persuasive and not self-centered, omit the use of the word _____.
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Omitting I, me, and my will make the resume more effective.
8 0
3 years ago
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Dave brags to his dad that his $45,000 starting salary as a computer programmer is much higher than his dad's $28,000 starting s
ivanzaharov [21]

Answer:

Option C Incorrect; adjusting for price changes, his salary is less than his dad's salary  

Explanation:

Adjustment to price changes = (Amount received n years ago divided by Price Index n years ago) * Price Index today

Adjustment To price changes = ($28,000 / 110.8) * 180.5 = $45613.7

The amount $28,000 is worth $45,613.7 in todays value which means that if we adjust for price changes, Dave is incorrect because his salary is worth less by an amount $613.7 from his father's salary.

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3 years ago
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A business cycle reflects changes in economic activity, particularly real gdp. the stages of a business cycle are?
Lostsunrise [7]

The business cycle goes through four major phases: expansion, peak, contraction, and trough.

A business is an activity that makes a living or makes money by manufacturing or buying and selling products.

Enterprise is defined as an organization or business entity engaged in commercial, industrial, or professional activities. A business can be a commercial or non-commercial organization. The types range from corporations with limited liability to sole proprietorships, corporations and partnerships.

The definition of business is the profession or trade, the buying and selling of goods or services for profit. A business example is agriculture. An example of a transaction is the sale of a home.

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8 0
2 years ago
At which stage of the organizational buying decision process would purchasing and engineering personnel visit potential supplier
STatiana [176]

Answer: Alternative evaluation.

Explanation:

Alternative Evaluation is the phase of the purchaser decision process where the consumer makes use of the information gotten from the information search to assess other brands in the category of the product.

For example, if a consumer is assessing a group of television and he or she has identified three attributes like price, performance and design. The consumer will assess each brand and make decision based on his or her assessment.

7 0
3 years ago
To assign overhead costs to each product, the company:_____.
mina [271]

Answer:

a. multiplies the activity-based overhead rates per cost driver by the number of cost drivers expected to be used per product.

Explanation:

Costing is the measurement of the cost of production of goods and services by assessing the fixed costs and variable costs associated with each step of production.

Generally, an activity-based costing uses multiple cost pools such as manufacturing cost or customer services and multiple cost drivers such as direct labor hours worked, number of changes used in engineering department, etc.

Cost pool is simply the amount of money spent by a firm on a particular activity.

Hence, to assign overhead costs to each product, the company multiplies the activity-based overhead rates per cost driver by the number of cost drivers expected to be used per product.

In activity-based costing, the activity rate for an activity cost pool is calculated by using the following formula;

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4 0
2 years ago
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