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dybincka [34]
3 years ago
15

More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin' Oat Bran says it tastes like oatmeal co

okies and makes "a great snack anytime". Kellogg's is implementing a strategy of ____ with this product.
A. Market penetration
B. Market development
C. Product development
D. Product diversification
Business
1 answer:
Paladinen [302]3 years ago
4 0

Answer:

B. Market Development

Explanation:

Market development is a growth strategy that <em><u>identifies and develops new market segments for a product</u></em>.

In this question, yes the cereal is mostly consumed at breakfast, but the Kellogg's Oat Bran is developing the market by portraying the Oat Bran as a snack rather the breakfast.

Targeting and developing the new customers to be the consumer of the product is at the heart of the strategy.

In a way, it's about literally developing the market for your product is not currently your consumer yet.

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KFC has added many offerings to its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken
andrew-mc [135]

Answer:

D. Product Invention

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            KFC added many items in the menu list when they opened their restaurants at China. By doing this KFC  tries to incorporate the local cuisine of Chinese foods into their menu.

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The price elasticity of a good will tend to be larger:a)the longer the relevant time period. b)the fewer number of substitute go
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The price elasticity of a good will tend to be larger if the fewer number of substitute goods will be  available.

The cross elasticity of demand for substitute goods is always positive because the demand of one good increases at the time when the price for the substitute good increases however the cross elasticity of demand for complementary goods is always negative.

For example, if the price of coffee rises, the quantity demanded for tea which is the best  substitute of coffee beverage will increase as consumers will switch to a less expensive but the  substitutable alternative.

This is reflected in the cross elasticity of the demand formula, as both the numerator  which is the percentage change in the demand of tea and denominator which is the price of coffee  shows a positive increase.

To know more about price elasticity of demand here:

brainly.com/question/13565779

#SPJ4

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