Question

More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin' Oat Bran says it tastes like oatmeal cookies and makes "a great snack anytime". Kellogg's is implementing a strategy of ____ with this product.
A. Market penetration
B. Market development
C. Product development
D. Product diversification

Answer 1

Answer:

B. Market Development

Explanation:

Market development is a growth strategy that identifies and develops new market segments for a product.

In this question, yes the cereal is mostly consumed at breakfast, but the Kellogg's Oat Bran is developing the market by portraying the Oat Bran as a snack rather the breakfast.

Targeting and developing the new customers to be the consumer of the product is at the heart of the strategy.

In a way, it's about literally developing the market for your product is not currently your consumer yet.