Question

_______ is a system for gathering information from respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy. Question 1 options: Online research communities An online focus group Scanner-based research A web survey system

Answer 1

Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they re exposed to and the things they buy.

• scanner-based investigation.
• A method of acquiring data from a single group of respondents by tracking the products they purchase and the advertising, promotions, and prices they are exposed to.
• The information that shops record when customers make purchases is known as scanner data.
• They consist of the number of items sold and the sales price for each item purchased on a particular day in a store.

What is scanner data used for?

• For a specific time period, typically a week or a month, scanner data sets contain product quantities sold and money collected by the store for these products.
• NSOs can use this data to determine a product's price by dividing its revenue by the number of units it has sold.

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