Question

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. the consumer desire that is stimulated is referred to as __________ demand. during the growth stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for a specific brand due to increased competition. the consumer desire that is stimulated is referred to as __________ demand.

Answer 1

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer desire that is stimulated is referred to as primary demand.
Primary demand is the desire for a product class rather than for a specific brand.During the growth stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for a specific brand due to increased competition. The consumer desire that is stimulated is referred to as selective demand.Selective demand is the preference for a specific brand.