In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a Survey marketing research method.
The systematic collection, recording, and analysis of qualitative and quantitative data about problems related to the marketing of goods and services is known as marketing research. The objective is to determine and evaluate how shifting aspects of the marketing mix affect consumer behavior.
Although there are numerous ways to conduct market research, the majority of companies employ one or more of the following five fundamental techniques: surveys, focus groups, in-person interviews, observation, and field tests. Which strategies you use for your organization will depend on the kind of data you require and how much money you are willing to pay.
Learn more about surveys at brainly.com/question/14610641
#SPJ4
