Internal performance measurements focused on the extent to which employees are using a CRM system as intended are known as <u>Human Resource Management.</u>
In order to manage and analyze customer interactions and data across the customer lifecycle, businesses employ a combination of practices, strategies, and technologies known as customer relationship management (CRM).
The objective is to strengthen interactions with customers in order to promote client retention and increase sales.
CRM systems gather information about customers from various points of contact between them and the business, such as the company's website, the company's phone line, direct mail, marketing materials, and social media.
CRM systems can also give staff workers who deal with consumers in-depth knowledge of their personal data, purchasing history, shopping preferences, and issues.
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