Goffman calls this process as Impression management
Impression management is a conscious or unconscious process in which people seek to influence other people's perceptions of people, objects, or events by regulating and controlling information about social interactions.
It was first conceived by Erving Goffman in 1959 in "Presentation of Self in Everyday Life" and in 1967 "Responsibility for Negative Results") and Consistency ("Speaking in a way that is consistent with the goal" or Extend to include "act"). With many others. These behaviors allow those who participate in impression management to control others' perceptions of events that affect them.
