Answer:
D. public relations
Explanation:
Public relations refers to the different approaches a company uses to disseminate information about its products and services to its customers and other stakeholders. Public relations involves crafting unique and catchy communication and using the media to and other mediums to create and sustain a strong brand image to the target audience.
An organization does not pay for public relations messages. It engages or participates in publicized events. The media and medium attending the events pick and publish positive messages about the organization.
Public relations is all bout creating a good reputation in society. Organizations engage in charitable works or sponsors events as public relations events.
Advertising keeps consumers informed about new products in the market at their disposal.
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Answer: Mental budgeting.
Explanation: This concept is very much in consistent with the concept of mental accounting. The concept of mental accounting says that a person has already classified the areas where he will be spending his income and each area has its own importance and is given particular amount to that. Contrary to this, however, the mental budgeting is the phenomenon which uses the same technique but in such a way that it calculates the amount to be spend on multiple areas beforehand and using the rational cognitive ability, imagine the possibility that if an area would be left without spending money on that, would that help him save or not.
