While Maslow's research categorized a person's needs in terms of higher-order and lower-order needs, Herzberg's research recognized that "certain work related factors satisfied higher order needs, while other work related factors satisfied lower order needs."
<h3>What is
Maslow's research?</h3>
American psychologist Abraham Maslow created a hierarchy of needs to describe human motivation.
- His theory held that before moving up the hierarchy to pursue more social, emotional, and self-actualizing needs, people have a set of basic needs that must be satisfied.
- The most well-known motivation theory in the world holds that people are first driven by meeting basic requirements like food, water, shelter, and security before becoming motivated by more advanced demands like self-actualization.
<h3>What is
Herzberg's research?</h3>
According to Herzberg's studies, people will work to fulfil their "hygiene" demands because they are dissatisfied if they aren't met, but once those needs are met, the effect quickly wears off—satisfaction is only fleeting.
- Poorly run organisations continue to ignore the fact that meeting "hygiene" demands does not "motivate" individuals.
- These make an effort to explain the driving forces behind human motivation by finding and gratifying each person's unique needs, preferences, and goals for achieving those desires.
- The two component content theory is the name given to this theory of motivation.
To know more about the Herzberg's research, here
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