A trigger word, also referred to as a power word, is an emotionally charged term or statement that is intended to engage the reader's imagination and elicit a psychological response from email receivers. Powerful phrases evoke a wide range of human emotions. Thus it is used to develop strong bunch of emotions.
In his renowned bestseller, Descartes' Error, Damasio explained his groundbreaking idea, which he developed as he continued his research. According to the hypothesis, "people don't make judgments by giving such tasks to simply cognitive, or reason-oriented, regions of their brain." Damasio claims that as a result, people are feeling machines that think, not thinking machine.
Of all the power words, "free" could be the most potent. Everybody wants to gain more advantages while simultaneously spending less time, money, and effort. Lead magnets are so common in marketing because people adore free things.
To learn more about human emotions refer
brainly.com/question/1463029
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