Question

A car dealer advertises a rock-bottom price for a sports utility vehicle that usually goes for $1,000 or more. When you get to the dealership, though, the salesperson can't find that particular car on the lot. Maybe it was sold this morning before he got in. The salesperson offers a higher-priced car. This is called _______.

Answer 1

The salesperson offers a higher-priced car. This is called Bait Pricing.

What is Bait Pricing?

• Bait pricing is a marketing technique that involves tricking consumers into believing they will have to pay less for a more expensive product.
• The phrase "bait-and-switch pricing" is shortened to this. This strategy promotes prices that are frequently unexpectedly cheap, or at least significantly lower than those that are typically offered in the market.
• Many times, a company would promote a product at an extremely low price just to later admit that the original item displayed is not actually available.
• It might be replaced with a more expensive alternative. There are various situations when the use of bait pricing can result in legal action.

Rock-bottom price is the lowest level price of the sports utility level. The car dealer advertises the vehicle at that price. And after going through the advertisement, getting the dealership, the salesperson can't find that particular car, this is called Bait Pricing.

Know more about Bait-Pricing with the help of the given link:

brainly.com/question/13472305

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