Answer:
Promotion
Explanation:
The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.
Integrated marketing communications is part of promotion.
Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.
Integrated marketing communications which is the process of employing all promotional tools to work in harmony.
Therefore it represents promotion in the marketing mix
As indicated in the Preliminary Scope Statement, some of the potential risks associated with the fishing expedition are:
- Risk of Water damage to equipment;
- Risk of drowning
- Risk of potential loss of fishing equipment. etc.
<h3>What is a Preliminary Scope Statement?</h3>
A Preliminary Scope Statement is a written or documented statement that highlights the significance and level of a project as well as its objectives.
When writing a Preliminary Scope Statement, the goals or objectives have to be itemized in a manner that is:
- Easy to understand
- Actionable; and
- Measurable.
Learn more about the Preliminary Scope Statement at:
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Answer:
$432,000 Setting up equipment ⇒ based on setup hours
$1,440,000 Other overhead ⇒ based on oven hours
product units produced setup hours oven hours
Fudge 8,000 6,400 1,600
Cookies 445,000 1,600 8,000
1) Activity rate:
- a) setup hours = total setup costs / total setup hours = $432,000 / 8,000 hours = $54 per setup hour
- b) oven hours = total other overhead costs / total oven hours = $1,440,000 / 9,600 hours = $150 per oven hour
2) total overhead assigned to fudge = (6,400 setup hours x $54 per setup hour) + (1,600 oven hours x $150 per oven hour) = $345,600 + $240,000 = $585,600
Answer: a. Are considered mostly ineffective compared to mobile advertising or social media promotions.
Explanation:
Customer acquisition techniques refers to the strategies that are helps in the identification of the potential leads which are then converted into active customers. Such techniques include personalized offer design, automated email marketing etc.
As a customer acquisition technique, events are considered mostly ineffective compared to mobile advertising or social media promotions.
The thing which senior managers engage in when they structure the organizational relationships to work cooperatively to achieve goals is:
- Efficiency and Effectiveness.
<h3>What is Efficiency?</h3>
This refers to the ability to perform a task or tasks quickly, accurately and with minimal error.
With this in mind, we can see that when senior managers prioritize <em>efficiency and effectiveness</em> in their organizational structure, then they would easily accomplish goals.
Read more about efficiency here:
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