Question

The BookGarage began delivering books directly to customers through mail instead of selling through distribution and on to brick-and-mortar retail companies as done traditionally in the publishing market. This is an example o

Answer 1

The BookGarage began delivering books directly to customers through the mail instead of selling through distribution and on to brick-and-mortar retail companies as done traditionally in the publishing market. This is an example of disintermediation.

Elimination of intermediaries is the elimination of economic intermediaries from the supply chain or the "elimination of intermediaries" in connection with a transaction or series of transactions.  Instead of going through traditional sales channels through some sort of intermediary businesses now deal directly with their customers, such as through the Internet.

Elimination of intermediaries reduces the overall cost of customer support and allows manufacturers to increase profit margins and lower prices. Consumer-initiated hollows are often the result of highly transparent markets, as buyers know shipping prices directly from the manufacturer.

Buyers can bypass middlemen to buy directly from the manufacturer and pay less. Buyers can also purchase from wholesalers instead. Business-to-consumer e-commerce (B2C) businesses often act as a bridge between buyers and manufacturers.

Learn more about Disintermediation  here: brainly.com/question/24228121

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