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2 years ago

The integrated marketing communications process refers to which of the six ps in the marketing mix?

Business

1 answer:

marissa [1.9K]2 years ago

5 0

The answer is promotion.

The four main components of a marketing strategy are product, pricing, location, and promotion, often referred to as the marketing mix or the four P's of marketing. The following four elements of the marketing mix can help a company increase the likelihood that a product will be seen and purchased by customers:

Product; The item or service being offered must meet the needs or wants of the customer.

Price: An item should be offered for sale at a price that is appropriate for consumer expectations, neither too high or too cheap.

Promotion: The public needs to be informed about the product and the features it has to understand how it fills to their needs or the desires.

Place : The location where the product can be purchased is crucial for optimizing the sales.

Therefore, the answer is promotion.

To know more about marketing mix click here:

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