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Inessa05 [86]
2 years ago
13

The integrated marketing communications process refers to which of the six ps in the marketing mix?

Business
1 answer:
marissa [1.9K]2 years ago
5 0

The answer is promotion.

The four main components of a marketing strategy are product, pricing, location, and promotion, often referred to as the marketing mix or the four P's of marketing. The following four elements of the marketing mix can help a company increase the likelihood that a product will be seen and purchased by customers:

Product; The item or service being offered must meet the needs or wants of the customer.

Price: An item should be offered for sale at a price that is appropriate for consumer expectations, neither too high or too cheap.

Promotion: The public needs to be informed about the product and the  features it has to understand how it fills to their needs or the desires.

Place : The location where the product can be purchased is crucial for optimizing  the sales.

Therefore, the answer is promotion.

To know more about marketing mix click here:

brainly.com/question/859394

#SPJ4

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Reethika is in a meeting and has an important question. The only coworker who can answer the question is in a different meeting.
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Answer:

In the following situation:

Reethika is in a meeting and has an important question. The only coworker who can answer the question is in a different meeting.

The only way Reethika can get the answer without disturbing either meeting is:

Sending a direct text message to her co-worker's cellphone.  

Explanation:

First of all, she can't send someone to look for her because that would disturb both meetings. Also, if she calls her that is also going to disturb both meetings. The only way she has is to send an e-mail or an SMS to her co-worker. However, that depends on the effect people can take upon her. Nevertheless, text messages like e-mails, SMS, or direct messages don't have a high level of disturbance. Considering most people have their cellphones in silence mode.

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3 years ago
Aaron Company has 80,000 shares of $10 par common stock outstanding. On May 25, Aaron Company declared a $1.50 cash dividend. Th
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a.a debit to Cash Dividends for $120,000.

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The amount of dividend paid is dependent on two function; the number of shares and the amount declared for payment per share.

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3 0
3 years ago
Wrigley introduced a new flavor of Orbit brand sugar-free chewing gum, mint mojito, and its introductory price was low so that i
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In this example, Wrigley used the Penetration pricing.

Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.

This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.

In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.

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Read more about this here

<em>brainly.com/question/3521758</em>

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3 years ago
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