B) Step 2: Assess the national business environment is part of which step in the screening process for potential markets and sites.
The national environment of a business consists of economic, demographic, natural, cultural and political forces. The external environment of a company is often divided into an economic environment, a political and governmental environment, a sociocultural environment, and an international environment.
A state-owned enterprise is a company that operates within the borders of a particular country. Like local companies, state-owned companies understand the culture of the country and develop products and services to satisfy the market. For example, Donut Time is a donut shop that operates throughout Australia.
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Exploring the cost of transporting goods is part of which step in the screening process for potential markets and sites?
A) Step 1: Identify basic appeal
B) Step 2: Assess the national business environment
C) Step 3: Measure market or site potential
D) Step 4: Select the market or site
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