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ryzh [129]
2 years ago
14

Get-away Inc. is a vacation planning company. It provides various holiday packages, such as camping outdoors, adventure sports,

island getaways, countryside wine tasting, cruises, and trekking, based on the vacation activities that its consumers prefer. Which of the following types of segmentation does this represent?
Business
1 answer:
galben [10]2 years ago
8 0

Get-away represents lifestyle segmentation.

<h3>What is lifestyle segmentation?</h3>
  • Customer lifestyle segmentation is the technique of breaking each customer's information into small sub-groups.
  • These sub-groups are created using data from each and every consumer.
  • These groups are formed in order to make conclusions regarding customer preferences, likes, and dislikes.
  • One method of market segmentation is lifestyle segmentation.
  • It is directly related to psychographic segmentation.
  • The AIO is the most extensively utilized instrument for lifestyle segmentation (Activities, interests, and opinions).
  • The idea is to target one or more lifestyle categories with your marketing mix.

Therefore, Get-away represents lifestyle segmentation.

Know more about lifestyle segmentation here:

brainly.com/question/13686011

#SPJ4

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Answer:

400; 800

Explanation:

Contribution:

Product X:

= Selling price - Variable cost

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Product Y:

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Machine hours required :

Product X:

= Machine time per unit × Monthly demand

= 3 ×  300

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Product Y:

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= 2 × 200

= 400,

Product Z:

= Machine time per unit × Monthly demand

= 1 × 500

= 500

Contribution per machine hour:

Product X = Contribution ÷ Machine time per unit

                 = 30 ÷ 3

                 = 10,

Product Y = Contribution ÷ Machine time per unit

                 = 40 ÷ 2

                 = 20,

Product Z = Contribution ÷ Machine time per unit

                = 5 ÷ 1

                = 5

It is highest for Y, so produce maximum amount of Y, then X and then Z

Y needs 400 hrs, we are left with 800 hours, so produce 800 hours of X.

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