Question

Get-away Inc. is a vacation planning company. It provides various holiday packages, such as camping outdoors, adventure sports, island getaways, countryside wine tasting, cruises, and trekking, based on the vacation activities that its consumers prefer. Which of the following types of segmentation does this represent?

Answer 1

Get-away represents lifestyle segmentation.

What is lifestyle segmentation?

• Customer lifestyle segmentation is the technique of breaking each customer's information into small sub-groups.
• These sub-groups are created using data from each and every consumer.
• These groups are formed in order to make conclusions regarding customer preferences, likes, and dislikes.
• One method of market segmentation is lifestyle segmentation.
• It is directly related to psychographic segmentation.
• The AIO is the most extensively utilized instrument for lifestyle segmentation (Activities, interests, and opinions).
• The idea is to target one or more lifestyle categories with your marketing mix.

Therefore, Get-away represents lifestyle segmentation.

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