Answer:
:: Selective Exposure - consumers actively choose messages which they want to see
:: Selective Attention -consumers decide how much attention they would like to give to a message
:: Selective Comprehension - consumers interpret information so that it is consistent with their beliefs and
values
:: Motivation- -energizing force which causes action to satisfy a need
:: Attitude - predisposition to respond to a product or brand in a favorable or unfavorable
way
Explanation:
Answer: Fixed Costs
Explanation:The Manager needs to consider the fixed cost of the business before lowering the charges to customers.
Fixed costs are cost incurred that do not vary with output. if fixed cost are lowered without proper calculation/consideration, the business might run at a loss.
Answer:
"Net Present Value" is the right approach.
Explanation:
A method used to determining or calculating the gaps between the current valuation of initial investment as well as the outputs of something like development or possible expenditure is termed as net present value.
The formula which is used to find the NPV is given below:
⇒ 
here,
- i = Return required
- t = No. of periods
Answer:
d. multiplying units to be produced by direct materials per unit.
Explanation:
To determine the total direct material, key parameters required are the direct material cost per unit and the number of units to be produced. The product of these two parameters gives the direct material cost required for production.
For example, if there are 10 units of an item to be produced and the direct material cost per unit is $4, the direct material cost needed for production is $40 derived from the product of the number of units and the direct material cost per unit.
Therefore, the right option is d. multiplying units to be produced by direct materials per unit.