Question

In a competitive market, a computer store offers customers a warranty to help pay for any future damages. This is an example of quizlet

Answer 1

This is an example of (C) reducing the risk for consumers.

Reducing the risk for consumers:

• Consumer risk is the danger of difficulties with a product that does not exceed quality standards and consequently enters the market undetected.
• This can result in financial and other losses, such as a loss of reputation, a loss of market share, or even the loss of life.
• Brand loyalty and significant brand image are the most effective in minimizing consumer perception of risk for all four categories of loss.
• Furthermore, Locander and Hermann (1979) investigate the links between information-seeking activities and five products with varying amounts of performance risk and social risk.

How many consumers lower their perceived risk:

• Determine the Potential Risks.
• Provide unbiased data.
• Provide guarantees.
• Make use of Endorsements.
• Display Testimonials.

Therefore, this is an example of (C) reducing the risk for consumers.

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The complete question is given below:
In a competitive market, a computer store offers customers a warranty to help pay for any future damages. This is an example of

(A) following a federal regulation.

(B) lowering prices for customers.

(C) reducing the risk for consumers.

(D) creating a new or better product