A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a. general merchandise wholesaler.
What is a general merchandise wholesaler?
General merchandise wholesalers are those merchandisers who purchase goods/ products on a large scale from one or more wholesalers, and then add value to those goods/ products by reselling them in small quantities through different sources, such as distributors, resellers, and retailers.
What can I sell in general merchandise?
The general merchandise product list includes shoes, clothes, home appliances, beauty products, pharmaceutical products, jewelry, and food products. They may not all be under one roof like the case of discounted stores, but they sell one or more of the products listed.
Is general merchandise business profitable?
The business model is simple; buy from a wholesaler and sell it to end consumer at a marginally greater price. Hence, the shop owners do not make profits unless they are able to sell a large quantities of goods. However, in recent years these stores are facing trouble because of the 'mall culture'.
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