A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence.
The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity.
<h3>What is Joint Venture?</h3>
A joint venture is a child company of two parent companies.
It’s maintained by sharing resources and equity with a binding agreement. Whether it’s formed for a specific purpose or an ongoing strategy, a joint venture has a clear objective, and profits are split between the two companies.
<h3>What is Non – Equity Strategic Alliance?</h3>
In a non-equity strategic alliance, organizations create an agreement to share resources without creating a separate entity or sharing equity.
Non-equity alliances are often more loose and informal than a partnership involving equity. These make up the vast majority of business alliances.
Learn more about strategic alliances here:
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