Question

Should public relations practitioners include attachments when sending a news release to a journalist

Answer 1

It is OK to send attachments to journalists with whom you have a relationship; if the press release contains so much information; if the news release is so graphically intense that the only format suited is something other than plain text.

Who is a journalist?

• A journalist is someone who acquires information in the form of text, audio, or photographs, transforms it into a newsworthy form, and then disseminates it to the public.
• Journalism refers to the act or procedure primarily performed by the journalist.
• Journalists conduct research, create news stories, features, and articles, then edit, proofread, and file them.
• Their work has appeared on television and radio, as well as in magazines, journals, and newspapers, both in print and online.
• Most jobs require a National Council for the Training of Journalists-accredited qualification (NCTJ).

Given - Should public relations practitioners include attachments when sending a news release to a journalist?

• It is OK to send attachments to journalists with whom you have a relationship; if the press release contains so much information; if the news release is so graphically intense that the only format suited is something other than plain text.

Therefore, it is OK to send attachments to journalists with whom you have a relationship; if the press release contains so much information; if the news release is so graphically intense that the only format suited is something other than plain text.

Know more about journalists here:

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