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crimeas [40]
1 year ago
11

What is a marketing strategy in which the focus is on small but profitable market segments?

Business
1 answer:
Goryan [66]1 year ago
3 0

Niche marketing strategy is a marketing strategy in which the focus is on small but profitable market segments.

Niche marketing is defined as the strategy of channelizing  all the marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, but  it is created by a smart marketing technique and identifying what the customer wants.

This can be done if the company knows what the customer needs and then tries to deliver a better solution to a problem which was not presented by other firms. A niche market does not mean a small market, but it involves specific target audience with a specialized offering.

To know more about niche marketing here:

brainly.com/question/27940470

#SPJ4

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Bill's employer offers a new health insurance benefit that covers preventive and cosmetic dental services, including orthodontic
Artyom0805 [142]

The given statement is FALSE.

Explanation:

This is an example of adverse selection.

Adverse selection applies to a case in which the purchasers and distributors of the insurance policy don't have the same details at their fingertips. A typical definition of health insurance is where a person wants to learn if he is ill and in need of health coverage before paying for a health insurance package.

Examples of adverse selection in life insurance involve cases when a person with a high-risk career, such as a racing car driver or someone dealing with weapons, obtains a life insurance policy without the need for an insurance provider realizing that they have a risky position.

3 0
3 years ago
A new furnace for your small factory will cost $45,000 and a year to install, will require ongoing maintenance expenditures of $
Anna35 [415]

Answer:

a) NPV = $43,874.65

b) IRR = 24.37%

c) payback period = 5.33 years

d) equivalent annual cost = $6,024.55

e) equivalent annual savings = $13,298.61

f) since the NPV is positive, the equivalent annual savings must be higher than the equivalent annual costs

Explanation:

initial outlay year 0 = -$45,000

net savings year 1 = -$1,400 + (4,200 x $2) = $7,000

net savings year 2 = -$1,400 + (4,200 x $2.50) = $9,100

net savings year 3 = -$1,400 + (4,200 x $3) = $11,200

net savings years 4 - 20 = -$1,400 + (4,200 x $3.50) = $13,300

discount rate = 12%

using a financial calculator:

NPV = $43,874.65

IRR = 24.37%

payback period = 5.33 years

equivalent annual cost = (present value of costs x 12%) / / [1 - (1 + 12%)⁻ⁿ] =[($45,000 + $10,457.22) x 12%] / [1 - (1 + 12%)⁻ⁿ] = $6,654.87 / 0.89633 = $7,424.57

equivalent annual savings = (present value of savings x 12%) / / [1 - (1 + 12%)⁻ⁿ] = ($99,332.87 x 12%) / / [1 - (1 + 12%)⁻ⁿ] = $11,919.94 / 0.89633 = $13,298.61

4 0
3 years ago
During Year 1, Ashkar Company ordered a machine on January 1 at an invoice price of $24,000. On the date of delivery, January 2,
oksian1 [2.3K]

Answer:

Explanation:

1.

January 1 Assets - no effect; Liabilities - no effect; Stockholder's equity - no effect

January 2 Assets: Cash -$8000; Equipment + $24000

Liabilities: Short term note payable +$16000

January 3 Assets: Cash -$700; Equipment +$700

January 5 Assets: Cash -$2500; Equipment +$2500

July 1 Assets: Cash -$16720; Liabilities: Short term note payable - $16,000

Stockholders equity - $720

*(24,000-8,000)*0.09*6/12 = $720

2. Acquisition cost of the machine:

Cash paid $8,000

Note payable with supplier $16,000

Freight costs $700

Installation costs $2,500

Acquisition cost $27,200

3. Depreciation(2013) = ($27,200 - residual value of $3,200) *1/10= $24,000/10 = $2400

5. Equipment cost = $27,200

Less: Depreciation [$2400*2] $4800

net book value of the machine at the end of 2014 $22,400

6 0
3 years ago
Read 2 more answers
You work for a local convenience store. At the end of 2nd shift, 11PM, any foods in the heated kiosk are to be discarded. Money
Yuliya22 [10]
Well this is a good question I think its not
4 0
3 years ago
What are the profound and philosophical goals and benefits of a modern industrial society, according to Frederick Winslow Taylor
netineya [11]

Explanation:

The greatest objective and benefit of a modern industrial society according to Taylor was the transformation of management into a science, which should maintain the standardization of administrative processes in order to reduce production time and maintain the quality of work.

He developed the rational organization of work, a tool for researching human labor conditions, such as division of labor, specialization, standardization, supervision, salary incentives, etc., whose aim was to analyze how such factors influence productivity and the quality with which a worker perceives and performs his work.

The benefits of Taylor's management model were reduced working hours, perceived employee appreciation, reduced costs, improved organizational environment, etc.

5 0
3 years ago
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